Joyce R. Tsubota

Vice President
Broker-in-Charge, REALTOR®
Asst Branch Manager-Stadium Mall

  • Former customer of Kay Mukaigawa and joined Primary Properties in 2003
  • Fluent in Japanese
  • The best part of being a realtor? The opportunity to meet with a myriad of people from all over the state
  • Mother of two sons, one daughter, five dogs and married to an Air National Guardsman

Professional Accomplishments and Organizations

  • Hawaii Association of Realtors (HAR)
  • Honolulu Board of Realtors (HBR)
  • National Association of Realtors (NAR)
  • Project Manager for the Department of Hawaiian Home Lands Kanehili and Ka'uluokahai' Projects: 2014-current
  • Professional Standards and Arbitration Committee member: 2015-current
  • Kailua Chamber of Commerce Board of Directors member: 2014
  • Fluent in Japanese


As an agent with Primary Properties, Inc. since 2003, I’ve truly been blessed with working amongst a dynamic group of agents. It has been an honor to be a part of Buyers’ and Sellers’ journey in reaching their real estate goals and dreams.

I started my real estate career by obtaining as much education in our field as possible, earning several designations which I knew would help me to be a better agent and, in turn, enable me to assist my clients and fellow agents more effectively. I am enjoying my role as a Broker-in-Charge and Assistant Branch Manager and truly feel blessed working amongst a dynamic group of agents.

Raised in a bilingual household speaking Japanese and English, I continue to enjoy conversing in Japanese whenever possible with my family, friends and Clients. My father, a retiree of the University of Hawaii and a professor emeritus of Himeji Dokkyo University in Japan, has played an integral part in identifying and establishing a Primary Properties Tokyo office. He continues to be a key component in establishing my Japanese clientele.

I’m a proud spouse of an Air Force Chief Master Sergeant and married for over 25 years. Our oldest son is also a member of the Air Force; our second son is in college (Go Huskies!) and our daughter is in high school. We share our Kailua home with 3 loveable dogs that were all homeless before we crossed paths with them.

Balancing family, self and work is my daily, ultimate goal. All of us wear several hats, and I’ve found the juggling and constant changing of my hats add much excitement and fulfillment in my life! Whenever you’re having a challenging day, stop and take a look outside. We truly do live in paradise!


"Joyce’s commitment to fair dealings and high ethical standards came across loud and clear in the entire transaction. She puts herself in the buyer’s shoes and points out pros and cons of the property and is very wary of potential problems, things a rookie buyer would perhaps not notice. She is thorough in explanations and is extremely knowledgeable of the real estate industry. Joyce promptly returns calls and emails. Joyce follows through with what she promises the buyer, making a predictable timeline possible which allows the buyer the luxury of something to rely on." -S.Y.

"Joyce provided excellent service. Putting your home on sale can be exciting yet scary. Beyond her expertise in real estate, Joyce empathized with the homeowner process during the sale." -L.Y.

"Joyce kept us informed of the status of the offer and the several ‘bumps in the road’ that we encountered. She always fully explained the situation and offered us options for us to help make a decision." -T.T.

"Her professionalism, knowledge and ability to make you feel comfortable and assured were the big reasons we chose to use Primary Properties for our home purchase." -R.R.

"Joyce is very trustworthy with integrity and we (wife and I) would recommend her to my family and friends anytime. We were very much satisfied with the results of the sale of our condominium. Joyce kept us well informed on the transaction and guided us when we were ignorant about some things we weren’t sure of." -G.Y.

"Joyce was referred to me from close friends. They worked with her previously to sell their home. They highly recommended I speak with her about representing us. From the very beginning, Joyce made EVERYTHING simple, clear to understand and satisfying. I reached out to her when I was preparing to renovate my condo. Joyce's wealth of knowledge in real estate, her keen negotiating abilities, understanding my needs/wants, respecting how my time is precious, staying on top of societal changing methods of communication (social media, text, email) and finally, securing the trust of 2 strangers by living up to her promises and over delivering on our goals solidified our respect for her." -G.S.

"Joyce was incredible at handling many unforeseen situations with tact and patience and was always a phone call away!" -T.I. and C.K.

"Joyce kept us informed of the status of the offer and the several “bumps in the road” that we encountered. She always fully explained the situation and offered us options for us to help make a decision." -T.T.

"We appreciate the fact that Joyce had our best interests in mind when we went to find an apartment. Her experience and commitment to quality helped us find what we wanted. Joyce really helped us keep on schedule." -B.S.

"Joyce was outstanding. She anticipated our needs and met them 100%." -J.M.

"She was trustworthy and very reliable. Always had a smile on her. Always informed me of any new information. She is very confident in what she is doing. This was my first time selling and Joyce was right by my side guiding me in the right direction. She is great." -T.C.

My Properties

Joyce R. Tsubota

Contact Information:

Cell: 808-358-8821